CompareConsumer electronics
Apple vs Samsung
Apple made more launch news than Samsung in the last 90 days.
| Apple | Samsung | |
|---|---|---|
| On launches, last 90 days | 38 reports | 15 reports |
| Reports, last 90 days | 102 (29 in the 90 days before) | 24 (14 in the 90 days before) |
| Naming the rival | 27 of 102 name Samsung | 7 of 24 name Apple |
| Reports, last 30 days | 30 (44 in the 30 days before) | 8 (8 in the 30 days before) |
| Cities named in store news | Mumbai, Pune, Bengaluru and 6 more | Mumbai, Pune, Greater Noida |
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Side by side
Counts are the reports we hold on each brand: one event counted once, phone and car launches and news outside retail left out. They show where each brand made news, not market share or store totals.
Reports that name both
34 of the 126 reports in 90 days name both Apple and Samsung; 6 shown, the reports about just these two first.
- Report pits Apple’s purported iPhone Duo against Samsung’s Galaxy Z Fold8 in India
Apple’s iPhone Duo and Samsung’s Galaxy Z Fold8 are compared for India’s premium foldable market.
- Apple’s ₹3 lakh foldable iPhone Duo tests India’s ultra-premium appetite
Apple has launched the foldable iPhone Duo in India at nearly ₹3 lakh, with advanced versions above ₹4 lakh.
- Samsung Galaxy S26 Ultra, Fold 8 may see India price hikes on memory-cost pressure
Samsung’s Galaxy S26 Ultra and Galaxy Z Fold 8, Fold 8 Ultra and Flip 8 may become costlier in India as soon as next month, retailers and analysts say…
- Apple and Samsung take all 10 spots in Counterpoint’s Q2 smartphone sales ranking
Apple and Samsung placed five models each in Counterpoint’s global Q2 2026 top-10 smartphone ranking.
- iPhone 17 leads global smartphone sales for a second straight quarter
Apple’s iPhone 17 was the global best-selling smartphone for a second straight quarter, with strong growth in India.
- Apple’s foldable iPhone may top $2,000, with India rollout expected after US debut
Apple’s first foldable iPhone may launch in September above $2,000, reportedly without a telephoto lens or Face ID.
Keep tracking them
Newest report . Rival pairs are the brands our reports name together that compete in the same format. All comparisons · Report an error