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Abbott debuts Ensure Strength Pro in India, targeting healthy ageing segment
Our read
Abbott's Ensure Strength Pro launch validates building a dedicated senior-nutrition SKU with high-protein, multi-nutrient claims rather than relying on recovery-positioned legacy products.
The report,
Abbott launches Ensure Strength Pro in India, a nutrition product targeting ageing adults with 31 nutrients and 30g protein to support muscles, bones, immunity and metabolism, anchored in its Power of 7 campaign.
Reported figures
From the report. Source details below
- 11 of 25 essential nutrients
Other figures
- 33% muscle loss
Why it matters for the brand
Abbott's category expansion raises the bar for competing nutrition players and could accelerate M&A or partnership activity around Indian senior-wellness and protein brands.
The source
Published
First seen