On this page
Air India launches EasyRoam travel SIM with Tata Communications, roaming packs from ₹241 across 30 countries
Our read
EasyRoam will most likely grow as a low-cost ancillary, with coverage widening beyond 30 countries over the next year, but it will stay a modest revenue line unless rivals' competing offers stay muted.
For operators
Air India's EasyRoam SIM, a free physical SIM or eSIM with roaming packs from ₹241 excluding taxes and up to 1GB of complimentary data, shows how a brand can turn a travel moment into an ancillary product, so retailers selling to international travellers should expect a new rival for the pre-trip connectivity purchase.
Watch
Announcements of new country additions beyond the initial 30
The report
Coverage of Air India's EasyRoam is expected to expand to up to 190 countries. The SIM is initially free and comes as a physical SIM or eSIM, while the ₹241 starting price for roaming packs excludes taxes.
Reported figures
From the report. Source details below
| Additional complimentary data on data plans: | up to 1GB |
|---|---|
| Number retention period: | up to one year |
What to track next
- Any change to the free-SIM offer or the 1GB complimentary data allowance
- Competing travel SIM or roaming bundle launches from Indian airlines or telcos
- Air India or Tata Communications disclosing activation or subscriber numbers
- EasyRoam being integrated into Air India's app, booking flow or loyalty programme
The source
Filed
Also reported by Business Standard, The Hindu BusinessLine, MediaBrief, Financial Express
First seen