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airpay's Diwali film puts merchants in focus as it marks 14 years in payments infrastructure
Our read
airpay will more likely than not use the Diwali film as a brand-trust play for merchants, with product or pricing follow-ups less likely.
For operators
airpay has released a Diwali film, "Merchant's Festive Check List", on YouTube with a digital and OTT rollout to follow, marking 14 years in payments infrastructure, so retailers get a payments-reliability pitch for festive season but no new product or pricing.
Watch
Film rollout across digital and OTT platforms before Diwali would mean airpay is paying for merchant reach in the festive window, not just a YouTube premiere.
The report
airpay released a Diwali film, "Merchant's Festive Check List", marking its 14th year in payments infrastructure. Built around the line "Tyohaar Aapka. Zimmedari Humari", it has premiered on YouTube and will roll out across digital and OTT platforms.
- Years in payments infrastructure business
- 14
What to track next
- Merchant-facing offers or product launches announced alongside the film
- Rival payment firms releasing festive merchant campaigns
- Views and engagement on the YouTube premiere versus later OTT placements
- Further 14-year anniversary messaging after Diwali