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Amul, Mother Dairy raise milk prices by ₹2/litre from May 14
Our read
Pass through the ₹2/litre cost increase to customers immediately and review packaging and logistics contracts to offset margin compression on dairy-linked SKUs.
The report
Amul and Mother Dairy will raise milk prices by ₹2 per litre across variants effective May 14, 2026, citing higher cattle feed, packaging and fuel costs plus increased procurement prices paid to dairy farmers.
Why it matters for the brand
Watch for stressed mid-tier dairy players struggling to pass on costs as potential acquisition targets, while reassessing valuations on portfolio brands with high dairy input exposure.