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ASICS reaches 150 India stores with 1,508-square-foot Jaipur outlet at Pacific Mall
Our read
ASICS will more likely than not keep adding stores past 150, with a modest tilt toward company-run mall outlets built around Foot ID.
For operators
ASICS opened its 150th India store, a 1,508-square-foot outlet at Pacific Mall in Jaipur's Mansarovar with a Foot ID service.
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Foot ID announced at other ASICS India stores
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The report,
ASICS opened the Mansarovar store on Monday as its third Company-Owned, Company-Operated store in India. It offers a Foot ID service that helps customers understand their individual foot needs before choosing products.
- ASICS stores in India
- 150
- Company-Owned, Company-Operated stores
- 3
Store and format facts
From the report. Source details below
| Company-Owned, Company-Operated stores in India: | 3 |
|---|
What it means for the format
ASICS hit 150 India stores, but only the Jaipur outlet and two others are company-owned and company-operated. Growth is still mostly partner-led, so watch for more direct-run stores that would give ASICS tighter control of margins and customer experience.
Next on the rollout
- Further ASICS openings in tier-2 city malls
- Partner or franchisee comments on store economics
- Rival footwear brands announcing Jaipur stores
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- ASICS may open further company-owned, company-operated stores in malls in other tier-2 cities, after the Jaipur outlet.
The counter-case
The case against this reading — not reported by the source.
This is a milestone press release more than a market signal. The 150th store is a round number, and the outlet is small at 1,508 sq ft in a single mall in Jaipur. Only three of the 150 stores are company-owned, company-operated (COCO). That implies the rest run through franchise, partner or multi-brand formats where ASICS has less control over pricing, merchandising and margins. The article gives no sales, no store productivity, no capex and no like-for-like growth, so a higher store count could simply mean wider distribution rather than stronger demand. Foot ID is a fitting service that is easy to copy, and it is not a durable moat against Nike, Adidas, Puma, Skechers, Hoka, On and Decathlon. The 'up' direction on the delta overstates what is really a routine rollout in an existing market.
The source
Published
Confirmed by India Retailing, Fashion Value Chain, Apparel Resources India, ET Small Business, Indian Retailer
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