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Beardo nears ₹300 crore FY26 revenue as profit rises 70%
Our read
Beardo's ₹300 crore milestone shifts Marico from backing a digital-first challenger to scaling a profitable men's-grooming platform, with distribution leverage likely becoming more important than incremental ad spend.
For operators
Beardo’s 40% revenue growth alongside a 10.57% EBITDA margin shows that heavier brand spending is scaling efficiently, supporting continued investment in acquisition and repeat purchase.
Watch
Advertising and promotion as a percentage of revenue, and whether revenue growth remains ahead of ad-spend growth.
The report,
Marico-owned Beardo reported FY26 revenue of Rs 299 crore, up 40%, while PAT rose 70% to Rs 22.12 crore. Increased marketing spend supported growth, and EBITDA margin improved to 10.57%.
Reported figures
From the report. Source details below
| FY26 revenue from operations: | Rs 299 crore, up 40% from Rs 214 crore in FY25 |
|---|---|
| Domestic sales: | 99%; exports: 1% |
| FY26 profit after tax: | Rs 22.12 crore, up 70% from Rs 13 crore |
| Material consumption: | Rs 128 crore, up 36% |
| Advertising and promotion spend: | Rs 83 crore, up 59.6% |
| Employee benefits expense: | Rs 18.3 crore, up 30.2% |
| Total expenses: | Rs 270 crore, up 37% |
| FY26 EBITDA margin: | 10.57%, versus 9.17% in FY25 |
| FY26 ROCE: | 66.52% |
| FY26 total assets: | Rs 126 crore, versus Rs 72 crore |
| FY26 current assets: | Rs 115 crore, versus Rs 60 crore |
Why it matters to operators
Beardo’s post-acquisition scale-up validates Marico’s ability to build a digitally native men’s-grooming asset into a profitable mass-premium platform.
What to watch next
- EBITDA margin progression above or below the reported 10.57% level.
- Offline versus online/marketplace revenue mix and any acceleration in quick-commerce contribution.
- Repeat purchase rates, average order value and category mix beyond core beard products.
- Competitive launches and promotional intensity from Ustraa, The Man Company, Bombay Shaving Company, FMCG majors and private labels.
- Marico commentary on Beardo's distribution rollout, premiumization and potential ₹300 crore-plus growth targets.
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Increase offline presence in modern trade, pharmacies, salons and tier-2/3 cities where Marico's distribution can reduce incremental logistics costs.
- Push higher-margin regimen-led categories such as skincare, beard-care bundles, fragrances and grooming devices to raise average order value and repeat frequency.
- Use Marico's media, procurement and distribution scale to sustain advertising intensity without proportional overhead growth.
- Expand creator-led and regional-language marketing while tightening measurement of customer-acquisition cost, cohort retention and marketplace profitability.
- Evaluate selective international and quick-commerce expansion after domestic channel economics are proven.
The source
First seen