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Berger Paints deepens UP rural push with 6,000+ dealers, Rs 1,200 crore Sandila plant

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Berger's Sandila capacity and entrenched UP dealer base raise the bar for entry, pressuring rivals to either acquire regional distributors or accept ceded share in India's largest state.

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The report,

Berger Paints is deepening rural and small-town reach in Uttar Pradesh, leveraging 6,000+ dealers, Rs 1,400 crore Sandila investment, and planning two new warehouses. UP contributes Rs 1,500 crore annually and grows 12-15%, making it a top market.

Reported figures

From the report. Source details below

  • Rs 200 crore expansion

The source

Source Read the source at ET Small Business

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