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Birkenstock brings Care Essentials foot and body care range to India, previewed at a Mumbai showcase
Our read
Birkenstock is likely to run Care Essentials in India as a modest, footwear-led add-on rather than a stand-alone category play.
For operators
Birkenstock is previewing a vegan, COSMOS Natural-certified foot and body care range made in Germany alongside its footwear in India, so retailers and store teams should ask whether care can serve as a add-on purchase next to sandals, once pricing and channel plans are confirmed.
Watch
Care Essentials appearing on Birkenstock's Indian website and in stores beyond the Mumbai showcase
The report
BIRKENSTOCK brought its Care Essentials foot and body care range to India this October, previewing it at a Mumbai showcase alongside its Autumn/Winter 2026 collection and 1774 collaborations with ETRO and ADERERROR. The range is vegan, COSMOS Natural certified and made in Germany.
Reported figures
From the report. Source details below
| Care Essentials time on sale globally: | two years |
|---|---|
| Foot health heritage: | 250 years |
What to track next
- Birkenstock management commentary on India or Care Essentials sell-through
- Additional Care Essentials products added to the Indian assortment
- A rival footwear or lifestyle brand announcing a foot-care range in India
- Care Essentials featured in Birkenstock's Autumn/Winter 2026 and 1774 collaboration marketing