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Budweiser 0.0 extends 'Let It Pour' to India with interactive Messi mural in Mumbai for 2026 World Cup
Our read
Lock in retail-floor and on-trade tie-ins around the Mumbai mural now—interactive activations need POS, sampling, and stock alignment in modern trade before the World Cup window opens.
The report,
Global brands Nike, adidas, Lego, Coca-Cola and Budweiser unveil 2026 FIFA World Cup ad campaigns. Budweiser 0.0 extends its 'Let It Pour' platform to India with an interactive Messi mural in Mumbai launched on tournament opening day.
Reported figures
From the report. Source details below
- 40 years
- June 11
Why it matters for the brand
India non-alc beer activation creates partnership openings with local sports IP holders, OOH/AR tech vendors, and on-trade chains—scope bolt-ons or JV structures that accelerate distribution ahead of competitors.
The source
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