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CCPA fines Storia Foods, English Oven Rs 1 lakh each over misleading '100%' label claims
Our read
Audit every '100%' and absolute claim across SKUs, brand sites, and quick-commerce listings now—pack artwork, PDPs, and marketing copy must align before the next CCPA sweep widens.
Ask next
The report,
CCPA fined Storia Foods and English Oven maker Mrs. Bectors Rs 1 lakh each for misleading '100%' claims on coconut water, juices and whole-wheat bread, ordering immediate withdrawal from packaging, websites and e-commerce platforms under the Consumer Protection Act.
Reported figures
From the report. Source details below
- 9.6%
- 87%
- 50 lakh views
Why it matters for the brand
Diligence checklists for F&B targets should now stress-test '100%', 'natural', and 'pure' claims against CCPA precedent, as latent labelling liabilities and rebranding capex can materially shift deal economics.