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Cleartrip's Big Billion Days 2026 film puts birds in a boardroom to protest humans flying off on holiday
Our read
Cleartrip will more likely than not extend the AI bird film into follow-on content through Big Billion Days 2026 rather than leave it as a one-off.
For operators
Flipkart-owned Cleartrip has released an AI-generated ad film for Big Billion Days 2026, with birds holding a boardroom meeting to protest humans taking holidays, so retail marketers get another example of AI creative in festive-sale campaigns.
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More Cleartrip bird-film cuts before Big Billion Days 2026 ends would mean the AI film anchors the sale push and rivals must answer in kind.
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The report
Cleartrip, a Flipkart company, released an AI-generated ad film for its Big Billion Days 2026 campaign. The film shows birds in a boardroom complaining about humans flying off on holiday. It builds on the 'Pura India Hoga Phurr' campaign thought.
Reported figures
From the report. Source details below
- using a conference room full of birds to present a comic response to humans flying off on holiday
What to track next
- Cleartrip releasing a sequel or new characters in the same campaign
- Rivals launching festive travel films or AI-made ads during the sale
- Cleartrip's sale-period offers on flights and hotels pushed alongside the film
- Audience reaction or advertising-body comment on the AI-generated creative