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DailyObjects raises Rs 332 crore Series C at around Rs 1,050 crore valuation, plans 150 exclusive stores in five years
Our read
DailyObjects will open its first wave of exclusive stores on schedule over the next year, but whether the 150-store plan can narrow the Rs 16 crore loss will not be clear for a couple of years.
For operators
DailyObjects is putting its Rs 332 crore Series C into 150 exclusive stores over five years, on top of nearly 350 current retail touchpoints, so rival accessories and lifestyle brands should expect more competition for prime mall space and shelf visibility.
Watch
FY26 results showing operating revenue growth at or above the 31% of FY25 and a loss below Rs 16 crore
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The report,
DailyObjects' round, worth nearly $35 million, was led by Xponentia, Anicut and Axiom Asia. The 150 exclusive outlets will open across India, and the company is also exploring international markets. Early investor Roots Ventures partially exited with an 18X return.
- Series C funding raised
- ₹332 crore
- Post-round valuation
- around ₹1,050 crore
- Exclusive brand outlets planned over five years
- 150
- FY25 operating revenue
- ₹110 crore
- up up 31%
Reported figures
From the report. Source details below
| Current retail touchpoints: | nearly 350 |
|---|---|
| FY25 operating revenue: | Rs 110 crore |
| FY25 operating revenue growth: | 31% |
| FY25 loss: | Rs 16 crore |
| FY26 projected revenue: | Rs 230-244 crore |
Why it matters for the brand
With Xponentia, Anicut and Axiom Asia backing a valuation of around Rs 1,050 crore, DailyObjects is now an expensive acquisition target, and a distribution or licensing partnership is the more realistic way to access its stores and overseas plans.
What to track next
- The number and city mix of exclusive stores opened in the first year, against the 150-store target
- Management comments on store-level payback or same-store sales in interviews or filings
- An announcement naming the first overseas market or partner
- Further senior hires in retail operations or international business, or a new funding round
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- DailyObjects is likely to announce its first batch of new exclusive stores in the coming quarters, concentrating on large metro cities and premium malls before moving into smaller markets.
- Expect DailyObjects to start with a limited overseas pilot, probably through online marketplaces or partners, before committing capital to owned stores abroad.
- Xponentia, Anicut and Axiom Asia are likely to push for store-level profitability and tighter inventory discipline, and the company may reflect this in how it reports performance.
- Rival lifestyle and tech-accessory brands may respond by adding their own physical stores or by competing harder on price and design in the same categories.
- DailyObjects may widen its range with new products or collaborations to raise sales per store, since the exclusive outlets need a broader assortment than a case-focused catalogue.
The source
Published
Confirmed by The Hindu BusinessLine, Indian Retailer, Inc42, Mint, YourStory, Storyboard18, ET Retail, Entrepreneur India, India Retailing, CNBC-TV18 Inc42 re-reported it (no new facts)
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