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EPIQ, Qube's homegrown premium large-format, lands Spider-Man: Brand New Day as IMAX rival
Our read
EPIQ landing a marquee Marvel tentpole gives exhibition operators a lower-cost premium large-format option to negotiate against IMAX's screen fees while capturing the same high-margin ticket premiums.
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IMAX announces new India screen agreements or revised exhibitor terms
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The report,
EPIQ, Qube Cinema's homegrown premium large-format technology, will screen Spider-Man: Brand New Day in India, positioning itself as an accessible alternative to IMAX across expanding Indian multiplex chains — relevant to cinema-chain retail operators.
Reported figures
From the report. Source details below
- July 30, 2026
- 4K laser projection
Why it matters for the brand
EPIQ's tentpole win and multiplex expansion make Qube Cinema a watch-list candidate for partnership, licensing, or acquisition interest from exhibition chains and global large-format players defending share in India.
What to track next
- EPIQ signs a second major studio tentpole within 90 days
- Ticket-pricing parity or discount between EPIQ and IMAX screens
- Multiplex chains disclosing EPIQ conversion/build targets in earnings calls
- Audience social sentiment comparing EPIQ picture/sound quality to IMAX
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Track EPIQ screen-count announcements from PVR-Inox and regional chains post-launch
- Monitor Qube's per-screen deployment cost vs IMAX to validate accessibility claim
- Watch for additional tentpole title commitments (Bollywood + Hollywood) on EPIQ
- Assess opening-weekend per-screen revenue EPIQ vs IMAX for Spider-Man
- Check exhibitor capex signals and ticket-price premiums tied to PLF formats
The counter-case
The case against this reading — not reported by the source.
A single tentpole booking does not make a format. EPIQ needs a multi-year slate of Hollywood and top-tier Bollywood titles, plus consistent screen count, to matter. Spider-Man: Brand New Day is a July 2026 release — over a year out — meaning the announcement is aspirational, not a track record. IMAX has decades of brand equity, premium pricing power, and studio relationships EPIQ can't replicate by undercutting on price; 'accessible alternative' often reads to consumers as 'cheaper, lesser' rather than a true premium tier. The 4K laser spec is table stakes, not differentiation.
The source
Published
First seen