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Flipkart pegs India's beauty market at $39B by 2030, up from $27B today
Our read
Stock deeper Tier-2+ assortments and Gen Z-skewed SKUs now, since two-thirds of the $12B incremental BPC pool will hinge on serving smaller-town youth at the cadence of 12 units/second.
The report,
Flipkart's GlamUp 2026 report projects India's beauty and personal care market to grow from USD 27B to USD 39B by 2030, with Gen Z driving over half of BPC buyers and Tier-2+ towns contributing a third of sales.
Reported figures
From the report. Source details below
- 1.5x YoY GMV growth Q1 FY26
Other figures
- 1.6x orders/units growth
- 12 products/second
- 500 million users
- 150 million products
Why it matters for the brand
Scout bolt-on acquisitions of Gen Z-native and regional BPC brands with Tier-2+ traction before platform-led consolidation tightens valuations into 2027.