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Earlier report,
Flipkart's Big Billion Days opens with 6.3 million peak concurrent users and 34% growth in new customers
Since then, : New: Large appliances growth, first hour: 30%
Our read
Flipkart is likely to confirm the opening-hour surge as a broad festive win led by non-metro buyers and quick commerce, and rivals will answer with competing claims and offers rather than concede ground.
For operators
With non-metros driving 60% of Big Billion Days demand, Flipkart Minutes orders up 3.5x and tablets up 73% YoY, brands and sellers should push stock, delivery promises and tablet inventory toward smaller cities and quick-delivery lanes before the sale peaks.
Watch
Flipkart's end-of-event release of cumulative sessions, orders and new-customer figures versus the opening-hour pace
Ask next
The report,
Flipkart logged 287 million sessions in the opening hour of The Big Billion Days, with non-metros driving 60 per cent of demand. Flipkart Minutes orders rose 3.5x.
- Peak concurrent users in a minute
- 6.3 million
- New customers growth in first hour
- 34 per cent
- Sessions logged in first hour
- 287 million
- Non-metro share of demand, first hour
- 60 per cent
What we verified
Checked against the other reports of this story.
- Opening-hour concurrent users: 6.3 million — Deccan Herald Business and Indian Retailer agree.
- New customer additions growth: 34% — Deccan Herald Business and Indian Retailer agree.
Updates
Each later report on this story, newest first. Earlier entries are never edited; a correction is a new entry.
New: Large appliances growth, first hour: 30%
- Beauty sales growth: 42%
- Live commerce and short-video audience: 12.7 million users
Reported as “Flipkart logs 6.3 million concurrent users in Big Billion Days 2026 opening hour, with new customer additions up 34%”
Reported figures
From the report. Source details below
| Flipkart Minutes new customers in first hour: | 11x |
|---|---|
| Tablets growth YoY: | 73 per cent |
The source
Published
Confirmed by ET Retail, BW Retail World, Flipkart Stories, The Hindu BusinessLine, Outlook Business, MediaBrief, Moneycontrol, Fortune India, Indian Retailer
First seen