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Forbes India Brand Connect spotlights emerging D2C players led by shawl maker Pashtush
Our read
Advertorial visibility drives a short-lived awareness bump for Pashtush and peers, with only Pashtush's export-credibility angle offering durable retail upside.
For operators
Pashtush's 120-country shipping footprint shows a D2C textile playbook that scales export reach without heavy physical infrastructure, while EVICE's 60+ centres signal the opposite capital-intensive model for mobility retail.
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Verification or challenge of the 120-country export and 60+ centre claims
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The report,
Forbes India Brand Connect (advertorial) profiles emerging Indian D2C and consumer brands including luxury shawl maker Pashtush, EV two-wheeler retailer EVICE, handwoven fashion label The Indianpeacock, and intimate wellness brand Thrillerrr, spanning textiles, mobility, and wellness retail.
Reported figures
From the report. Source details below
- 120 countries
- 60+ centres
- 4 countries
- 15-20 pairs of hands
Why it matters for the brand
The feature surfaces a cohort of emerging Indian D2C names across textiles, mobility, and wellness worth watching as early-stage acquisition or partnership targets, but none show disclosed financials to act on yet.
What to track next
- Organic (non-paid) media pickup of any profiled brand
- Funding announcements or retail partnership news from Pashtush or EVICE
- Web traffic / marketplace ranking movement for the featured brands post-publication
- Competitor D2C brands buying similar Brand Connect placements
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Pashtush amplifies the feature across owned channels and international marketplace storefronts to extend shelf life
- EVICE Auto Tech leverages 60+ centre footprint claim in local expansion and dealer/investor conversations
- Profiled brands add Forbes badge to landing pages and paid ad creative to boost trust-driven conversion
- Possible bundled advertorial follow-ups or a series format from the publisher targeting more D2C entrants
The source
First seen