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FSSAI cracks down on Saffola, Kinder Joy, Raw Pressery over misleading claims
Our read
Audit every front-of-pack claim, certification logo, and therapeutic descriptor across your SKUs now — FSSAI is targeting both legacy giants and D2C upstarts, so 'Heart Pro' or '100% Natural' phrasing without substantiation is an active recall and notice risk.
The report,
FSSAI issued fresh notices to multiple food brands including Marico's Saffola, Ferrero's Kinder Joy, Raw Pressery, MasterChow, Bikanervala and Param Dairy over misleading claims like 'Heart Pro', '100% Natural', hygiene lapses and unapproved therapeutic branding.
Why it matters for the brand
Diligence packaged-food and D2C targets for label-claim exposure, FSSAI notice history, and reformulation liabilities before signing — assume a 6–12 month overhang on valuations for brands built on functional or 'natural' positioning until regulatory posture stabilizes.
The source
First seen