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FSSAI puts SAJ Food on notice over 'Eat Fit' biscuit label claims
Our read
Audit every on-pack health and ingredient claim against lab-verified composition now, because FSSAI's seven-day notice on SAJ's 'Eat Fit' biscuits signals enforcement is moving from packaging guidelines to active substantiation challenges.
Watch
Consumer activist or ASCI parallel complaints
The report,
FSSAI has issued a notice to SAJ Food Products over allegedly misleading claims on its Eat Fit Digestive Biscuits, including '100% Atta' and 'No Added Sugar' labels. The company must respond within seven days or face action.
Reported figures
From the report. Source details below
- 72.33% atta
- 7 days
Why it matters for the brand
Diligence on packaged-foods targets must now include claim-by-claim regulatory exposure mapping, as FSSAI's action on SAJ Food Products demonstrates that 'better-for-you' label language is becoming a discrete liability line in deal valuation.
What to track next
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Pull shelf-check on Eat Fit SKUs across modern trade to verify on-pack claims still live
- Brief legal/regulatory on FSSAI's recent enforcement cadence on misleading claims