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Fujifilm India signs Rashmika Mandanna as ambassador across its imaging, instax and photo printing lines
Our read
Fujifilm India is betting that one high-profile face can lift younger-buyer awareness across all three imaging lines, with instax the likeliest to benefit first.
For operators
Fujifilm India putting one high-profile face across Electronic Imaging, instax and Photo Imaging means camera and printing retailers can expect more young-shopper footfall and enquiries, so stock instax, QuickSnap and entry digital cameras and align in-store displays with the campaign.
Watch
Fujifilm India announcing new instax products, colours or bundles tied to the ambassador
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The report
Fujifilm India named actress Rashmika Mandanna brand ambassador for its Imaging Solutions range, covering Electronic Imaging, instax and Photo Imaging. The company aims to reach younger audiences and build awareness across digital cameras, instant cameras, QuickSnap, printing solutions and binoculars in India.
Reported figures
From the report. Source details below
- Fujifilm India aims to connect with new and younger audiences while strengthening awareness and engagement
What to track next
- Launch of a multi-platform campaign featuring Mandanna across all 3 imaging divisions
- Rival camera or instant-camera brands announcing celebrity or creator deals
- Marketplace bestseller rankings and search interest for instax and digital cameras after the launch
- Fujifilm India commentary on demand or sales momentum for imaging products in the festive season