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Godawan's World Wildlife Week film uses over 5,200 ceramic pieces to tell the Great Indian Bustard's story
Our read
Godawan will treat this film as a lasting brand asset and repeat the conservation-led, craft-heavy format next World Wildlife Week rather than treat it as a one-off.
For strategy teams
Godawan's sustained conservation positioning since 2022, now backed by a McCann India, 22feet and Studio Eeksaurus production, shows that provenance and purpose storytelling is the differentiation play for Indian premium spirits brands, though it points to no transaction or partnership opportunity.
Watch
Godawan announcing a new conservation partnership, habitat commitment or follow-up film tied to the Great Indian Bustard
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The report
Godawan made its handcrafted stop-motion film with more than 100 artists and craftspeople over eight months. Diageo India backs the conservation-led brand campaign, created with McCann India, 22feet and Studio Eeksaurus.
- Ceramic pieces used in the film
- over 5,200
- Artists and craftspeople involved
- more than 100
- Hours of work on the film
- 15,000
- Production time
- over eight months
Reported figures
From the report. Source details below
| Production time: | over eight months |
|---|---|
| Hours of work: | 15,000 |
| Conservation efforts began: | 2022 |