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Google prices Fitbit Edge at $179, on retail shelves 27 October; India launch unannounced, Fitbit Air only option
Our read
Don't plan festive-season Fitbit Edge stock or promotions in India, since pricing and availability are unannounced; build Google wearable displays and bundles around the screenless Fitbit Air, the only affordable Google tracker on offer, and prepare staff for shoppers asking about the $179 Edge (retail from 27 October).
Watch
An India price or launch date for Fitbit Edge before the 27 October retail start would mean Google is chasing festive demand and Fitbit Air stops being the only option.
The report
Google Fitbit is taking Edge pre-orders ahead of retail sales. It has not announced India availability or pricing. The screenless Fitbit Air, already released in India, is the only affordable Google tracker for Indian buyers this festive season.
- Pre-order price
- $179
- Battery life
- up to 7-day
- Viewing area versus prior trackers
- 46% larger
Reported figures
From the report. Source details below
| Google Health Premium subscription included: | three months |
|---|---|
| Fitbit Edge battery life: | up to 7-day |
| Fitbit Edge water resistance: | 50 meters (5 ATM) |
What to track next
- Fitbit Air price and stock moves on Indian marketplaces during festive sales
- Google Health Premium availability or pricing announced for India
- Imported Fitbit Edge listings from third-party sellers in India
- Early Edge reviews testing the 7-day battery and 5 ATM claims