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Earlier report,
India retails record 35,995 e-PVs in September, up 98% YoY; Tata Motors leads with 41% share
Our read
India's e-PV market keeps compounding well above last year's levels, with Tata Motors holding the lead while Mahindra and Tesla gain ground in their respective segments.
Watch
October and November retail data versus September's 35,995 units
The report,
India retailed a record 35,995 electric passenger vehicles in September 2026, up 98% YoY from 18,520 units. Tata Motors led with 14,769 units and 41% share, while Tesla sold a record 291 Model Y units and took second place in luxury.
- Tata Motors September 2026 EV sales14,769
- Mahindra & Mahindra September 2026 EV sales7,779
What we verified
Checked against the other reports of this story.
- Tata Motors EV market share: 41% (Autocar Professional) vs 40% (Autocar Professional) — reports differ.
What to track next
- Tata Motors' share holding at or above 41% in the next monthly print
- Mahindra & Mahindra monthly units moving materially above 7,779
- Tesla Model Y volumes staying above or near 291 units, and its rank in luxury
- Luxury e-PV monthly volumes versus the 975 recorded in September
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Tata Motors is likely to defend its roughly 41% share with new variants, financing offers and charging tie-ups rather than giving up volume to rivals.
- Mahindra & Mahindra, at 7,779 units, may push to close the gap with Tata through capacity additions and aggressive festive-season pricing.
- Tesla is likely to keep expanding India availability and delivery capacity for the Model Y after its record 291 units.
- Established luxury brands may respond to Tesla's position in the 975-unit luxury segment with sharper pricing or earlier launches of their e-PVs.
- Lenders and charging operators are likely to widen EV-specific products and network rollout as H1 FY2027 volume reaches 190,946 units.
Updates
Each later report on this story, newest first; Background entries look back at earlier events. Earlier entries are never edited; a correction is a new entry.
Resurfacing July data: Tata Motors overtook Mahindra as India's No. 2 PV maker in April-September, up 43%
India e-PV retail sales hit 192,012 units in H1 FY2027, up 89%, with Tata Motors holding 40% share
- Q2 FY2027 e-PV sales: 104,009 units
- Tata Motors H1 FY2027 EV sales: 76,745 units
- Luxury EV sales by nine OEMs: 4,423 units
Tata Motors retails 101,484 EVs in January-September 2026, taking 40% of India's record e-PV market
- Tata EV dispatches, January-September 2026: 108,548
- Tata EV retail, January-September 2026: 101,484
- India e-PV deliveries, January-September 2026: 255,326
- Industry e-PV volume growth year on year: 83%
- Tata EV share of PV sales in Q3: 24%
Reported figures
From the report. Source details below
| H1 FY2027 e-PV sales: | 190,946 |
|---|---|
| Mahindra & Mahindra September EV sales: | 7,779 |
| Luxury e-PV sales, September 2026: | 975 |