On this page
Jockey launches Pop Colour Collection for young men under 'Play It Loud' campaign
Our read
Jockey's Pop Colour Collection will more likely than not become a repeating seasonal youth line, with new shades, rather than a one-off launch.
For operators
Jockey's Pop Colour Collection for young men is on sale across exclusive outlets, multi-brand stores, online marketplaces and jockey.in, so competing innerwear brands should expect more colour-led shelf competition in the same channels.
Watch
Page Industries citing the Pop Colour Collection as a growth driver before its next results call would mean colour sells through and multi-brand retailers reorder.
Ask next
The report,
Page Industries, Jockey's licensee in India, introduced the range in October 2026 with vivid colours, statement waistbands and playful prints. The innerwear is sold at exclusive outlets, multi-brand stores, marketplaces and jockey.in across India.
Reported figures
From the report. Source details below
- has announced the launch of a new Pop Colour Collection under its campaign, ‘Play It Loud.’
- The new Jockey Pop Colour Collection is now available at Jockey Exclusive Outlets
- The campaign will roll out across digital and influencer marketing channels, outdoor advertising
Why it matters for the brand
Page Industries is extending Jockey's young-men's innerwear range through its existing offline and online distribution rather than a new channel or deal, which signals organic growth with no acquisition angle.
What to track next
- New shades or styles added to the Pop Colour range on jockey.in
- Marketplace discounting on Pop Colour items within weeks of launch
- Rival brands announcing youth colour ranges or campaigns
- 'Play It Loud' extending to new categories or influencer tie-ups