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Kohli bets Rs 40 cr on Agilitas, exits Puma to build Indian sportswear challenger
Our read
Celebrity equity stakes now beat endorsement cheques for talent who want upside in the brands they front, so structure your next ambassador deal as co-ownership or expect to lose them to challengers who will.
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The report,
Virat Kohli invested Rs 40 crore in Agilitas Sports for 1.94% stake, shifting One8 from Puma endorsement to equity-backed Indian sportswear brand. Agilitas, valued at Rs 2,058 crore, launched independent footwear and targets Rs 1,350 crore revenue by FY26.
Reported figures
From the report. Source details below
- Rs 642 crore FY23 revenue
- Rs 300 crore Puma deal declined
Other figures
- Rs 13,999 footwear price
- Rs 9,230 price
Why it matters for the brand
A domestic sportswear challenger with celebrity equity, premium pricing, and 2x growth ambition is now a credible acquisition or JV target for global brands looking to defend India share against Puma and Adidas.
The source
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