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Lululemon enters India with first store at DLF Promenade, New Delhi via Tata CLiQ
Our read
Lululemon's debut India store at DLF Promenade paired with Tata CLiQ's online platforms means you should prep omnichannel inventory, staffing, and localized fit assortments for an autumn 2025 launch.
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Second store location announcement
The report,
Lululemon will open its first India store at DLF Promenade, New Delhi this autumn via a franchise partnership with Tata CLiQ, which will also list the brand on its Luxury and Fashion platforms.
Store and format facts
From the report. Source details below
- 30+ markets worldwide
What it means for the format
The Tata CLiQ franchise partnership signals Lululemon's preference for local partners over wholly-owned entry, a template worth watching as it validates JV structures for scaling across South Asian premium retail.
Next on the rollout
- India-specific pricing vs global (import duty pass-through)
- Tata CLiQ Luxury GMV disclosures mentioning Lululemon
- Competitor promotional intensity in Q4 2025 festive season
- Franchise partner commentary on India expansion timeline
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Watch Tata CLiQ Luxury onboarding of full Lululemon SKU range and India-specific pricing
- Expect 2-4 additional flagship announcements in Mumbai/Bengaluru within 12 months if Delhi store performs
- Localized marketing via yoga/wellness community partnerships and influencer seeding
- Domestic athleisure brands to push premiumization and celebrity endorsements defensively
The source
Published
Confirmed by IMAGES Business of Fashion, CNBC-TV18, Apparel Resources India, The Hindu BusinessLine, Inside Retail Asia
First seen