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Maspar relaunches DLF Mall of India flagship with styling-led format
Our read
Maspar's relaunched Noida flagship doubles down on styling-led retail theatre, signaling that experiential formats and personalised services are now table stakes for premium home furnishings EBOs.
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The report,
Premium home furnishings brand Maspar has reopened its flagship at DLF Mall of India, Noida with a refreshed layout, inspiration zones, and personalised home styling services. It is the brand's 6th exclusive store, following a recent Mumbai Andheri West launch.
Store and format facts
From the report. Source details below
- 115 locations
- 15 states
- 10 countries
What it means for the format
Maspar's accelerating EBO rollout in premium malls (Mumbai, now Noida) positions it as a consolidation candidate or partnership target for home & lifestyle platforms seeking a styling-led premium brand.
The source
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