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Mercedes-Benz India launches Maybach S 580e plug-in hybrid at Rs 3.35 crore, with an initial allocation of 30 units
Our read
The 30-unit allocation of the Rs 3.35 crore Maybach S 580e will probably sell through on scarcity, and Mercedes will use that result as a halo for its electrified range, not as a volume play.
For operators
With only 30 units allocated, this is a clienteling sale rather than a showroom-traffic play, so dealers should offer units to existing Maybach and S-Class owners first and have home-charging installation and plug-in hybrid handover training ready before delivery.
Watch
A Mercedes-Benz India statement that the 30 units are sold out, or that a second allocation has been secured
Ask next
The report,
Mercedes-Benz India's new Maybach S 580e is the brand's first electrified Maybach in India, with 585 hp and a WLTP electric range of up to 98 km. The Rs 3.35 crore price is ex-showroom, and the launch was on Monday.
- Ex-showroom price
- ₹3.35 crore
- Initial allocation for India
- 30 units
- Combined system output
- 585 hp
- WLTP-certified all-electric range
- up to 98 km
Reported figures
From the report. Source details below
| DC fast charging capacity: | 60 kW |
|---|
What to track next
- First registration and delivery data for the Maybach S 580e
- A rival announcing an electrified or plug-in flagship for India at a comparable price
- Mercedes-Benz India commentary on luxury or top-end sales mix in its next sales update
- Any change in policy on hybrids or electric vehicles that alters the pricing of the Rs 3.35 crore car
The source
Published
Confirmed by ET Auto Retail, Fortune India, CNBC-TV18, Business Today, Times Now Auto, NDTV Profit, India Today, GaadiWaadi, MotorBeam
First seen