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MYFITNESS licenses DC with Warner Bros. Discovery, launching Batman peanut butter at Rs 369 on its D2C platform
Our read
MYFITNESS is likely to follow the Batman pack with Wonder Woman and Superman variants, keeping them D2C-only, with a wider DC range depending on early sell-through.
For operators
Licensed superhero branding lets a D2C food brand like MYFITNESS charge for novelty: a Batman peanut butter at Rs 369 for 510 g, sold only on its own platform, keeps margin and customer data in-house, and Wonder Woman and Superman variants can extend the same playbook.
Watch
Announced launch dates or pricing for the Wonder Woman and Superman packs versus the Rs 369 Batman price
The report,
MYFITNESS launched a limited-edition Batman Chocolate Zero Peanut Butter Extra Crunchy, a 510-gram pack priced at Rs 369, under a new India licensing deal with Warner Bros. Discovery Global Consumer Products. It is sold only on the brand's D2C platform, with Wonder Woman and Superman products planned.
- Batman peanut butter price
- ₹369
- Pack size
- 510-gram
- Protein content
- 27 per cent
- Dietary fibre per 100 grams
- 13 grams
Reported figures
From the report. Source details below
| Protein content: | 27 per cent |
|---|---|
| Dietary fibre per 100 grams: | 13 grams |
What to track next
- Batman pack going out of stock, restocking, or being discounted on the D2C site
- Appearance of any licensed MYFITNESS pack on marketplaces or quick-commerce apps
- Similar character-licensed launches from rival spreads or protein-snack brands
- New Warner Bros. Discovery food or wellness licence announcements in India