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New Balance's India partner Brandman to scale from 22 to 116 stores by 2028, adding Salomon, Saucony, Anta
Our read
Brandman's pivot from single-brand New Balance partner to multi-brand sports platform (Salomon, Saucony, Anta, Wilson) across tier-2 cities is a textbook playbook for compounding store economics on shared back-end infrastructure.
The report,
Brandman Retail, New Balance's India partner, plans to grow from 22 to 116 stores by 2028, adding Salomon, Saucony, Anta and Wilson, expanding into tier-2 cities like Jaipur, Patna and Lucknow.
Reported figures
From the report. Source details below
| sports market to $58 billion by | 2030 |
|---|
Also in the report
- FY26 revenue 1.62 billion rupees (+20%)
Other figures
- 14 New Balance stores
- 8 Sneakrz outlets
- 45 stores by April 2027
- PAT 252.9 million rupees
Why it matters to operators
Brandman is consolidating premium global sports brands under one India distribution roof, making it both a strategic gateway for Western brands entering India and a potential roll-up target as the sports retail landscape matures.
The source
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