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Optimist launches energy-efficient 1.4-tonne AC, takes on Daikin and LG in India
Our read
Optimist's 90%+ local sourcing play is a margin and supply-chain hedge worth studying as you scale your own BOM strategy in India.
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The report,
Gurugram-based startup Optimist, founded by Urban Ladder's Ashish Goel and Pranav Chopra, launched a highly energy-efficient 1.4-tonne split AC with 90%+ local sourcing, challenging Indian AC giants like Daikin and LG amid surging cooling demand.
Reported figures
From the report. Source details below
| 28 million AC sales by | 2030 |
|---|---|
| 35-45% peak demand by | 2045 |
Other figures
- 180 GW by 2035
Why it matters for the brand
Track Optimist's traction over the next two cooling seasons as a potential bolt-on or distribution partnership target in India's appliance category.
The source
First seen