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Pneucons to disable UPI on orders from Oct 10 as co-founder says 0.4% MDR 'ate 94% of our margins'
Our read
Pneucons keeps UPI off past 15 October 2026, and at least one peer follows before any regulatory relief arrives.
For operators
If your B2B take rate is near 0.5%, model UPI cost by ticket band before 15 October: orders from ₹2,000 to ₹75,000 pay 0.4% MDR, while anything from ₹75,000 up is capped at ₹300, so push mid-size orders to bank transfer, NEFT/RTGS or credit terms, as Pneucons is doing by disabling UPI from 10 October.
Watch
Official circular, FAQ or exemption on MDR for B2B or large-ticket UPI payments
Ask next
The report,
Pneucons will disable UPI payments from 10 October, with co-founder Pritesh Lakhani saying the 0.4% MDR on person-to-merchant transfers above ₹2,000 from 15 October 2026 would eat 94% of its margin on each UPI order.
Reported figures
From the report. Source details below
| Pneucons commission on pre-tax order value: | 0.5% |
|---|
What to watch next
- Other B2B marketplaces announcing UPI restrictions or surcharges
- Pneucons reinstating UPI or changing its 0.5% commission before or after 15 October 2026
- Payment aggregators' published MDR rate cards for merchants above ₹2,000
- Pneucons reporting order volume or conversion shifts after the switch-off