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Radico Khaitan targets 20% premium volume growth in FY27 on premiumisation push

Our read

Radico's premiumisation mix shift likely delivers double-digit premium volume growth, but full 120bps margin expansion hinges on input-cost discipline and holding vodka share.

For operators

Lean into single malt (Rampur), white spirits, and vodka where Magic Moments holds ~60% share, since premium volume and luxury value are the growth engines behind the 20%/25% FY27 targets.

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Quarterly premium/luxury volume growth vs 20%/25% run-rate

The report,

Radico Khaitan targets 20% premium volume growth, 25% luxury value growth and 120bps margin expansion in FY27, driven by premiumisation, single malts (Rampur), and surging white-spirits/vodka demand led by younger Indian consumers.

Reported figures

From the report. Source details below

EBITDA over Rs 1,000 crore
luxury turnover Rs 475 crore

Also in the report

  • net sales over Rs 6,000 crore FY26
  • Magic Moments ~60% vodka share
  • capex Rs 150-175 crore FY27

Other figures

  • EBITDA margin 16.8%
  • 36.62 million cases sold

Why it matters for the brand

The Rs 150-175 crore capex and premiumisation push around single malts and white spirits could open partnership or bolt-on acquisition angles in the fast-growing luxury spirits segment.

What to track next

  • Gross margin and 120bps expansion progress
  • ENA and grain input cost trends
  • State excise policy and pricing approvals in key markets
  • Competitive launches in vodka and Indian single malt segments
  • FY26 net sales tracking toward Rs 6,000cr

Likely next moves

Our read of what comes next — analysis, not reported by the source.

  • Scale Rampur single malt distribution across metros and duty-free/export channels
  • Defend Magic Moments ~60% vodka share via targeted A&P amid new entrants
  • Deploy Rs 150-175cr capex toward luxury/malt capacity and white spirits
  • Push price hikes and premium SKU launches to protect margin against ENA cost swings
  • Guide investors toward P&A mix as the earnings-quality story

The counter-case

The case against this reading — not reported by the source.

Aggressive 20% premium volume and 25% luxury value guidance for FY27 assumes premiumisation continues unabated, but India's discretionary spirits demand is sensitive to inflation, state excise hikes, and any consumption slowdown. Radico faces intense competition in white spirits/vodka from United Spirits, Pernod Ricard, and cheaper local brands that could pressure Magic Moments' ~60% share. Single malt (Rampur) is a niche, capacity-constrained, long-gestation category where 120bps margin expansion could be eroded by ENA/glass/grain input cost volatility and heavy A&P spend needed to build premium equity. Rs 150-175 crore capex plus working capital needs may strain free cash flow if volumes disappoint.

The source

Source Read the source at ET Small Business

Published

Also reported by Business Standard, The Hindu BusinessLine

First seen