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Recode Studios takes its first step offline with Omaxe Chowk kiosk debut
Our read
Test the kiosk's conversion mechanics in Omaxe Chowk before scaling — heritage-corridor footfall behaves differently from digital traffic, and SKU mix, staffing model, and trial-to-purchase ratios will dictate unit economics.
The report,
Online beauty brand Recode Studios opens its first mall kiosk at Omaxe Chowk in Chandni Chowk, marking its entry into offline retail. Designed with Pan Oceanic Media, the kiosk aims to expand accessibility and build offline presence.
What it means for the format
Recode crossing into offline via a Pan Oceanic-enabled kiosk format signals a partnership-led expansion playbook worth tracking, both as a potential channel partner template and as competitive read-through for other D2C beauty brands eyeing physical retail.
The source
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