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Scrubsy raises Rs 27 crore from V3 Ventures to scale home-cleaning business
Our read
Scrubsy uses the V3 Ventures round to build proprietary home-care products and broaden distribution, positioning for a quick-commerce and marketplace push within the next year.
For operators
Scrubsy’s Rs 27 crore funding should strengthen its kitchen, bathroom and footwear-cleaning assortment through greater manufacturing capacity and faster in-house product development.
Watch
Manufacturing facility announcements, capex disclosures or new supplier partnerships.
The report
Gurugram-based D2C home-cleaning startup Scrubsy raised Rs 27 crore from V3 Ventures to expand manufacturing, in-house product development and business growth. The company makes kitchen, bathroom and footwear cleaning products under BoldChem Science.
Reported figures
From the report. Source details below
- Founded in 2025
What to track next
- Launches in adjacent categories such as laundry, floor care, appliance care or pest-control cleaning.
- Availability on Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart or modern-trade chains.
- Evidence of repeat purchase, subscription programs, bundle pricing or customer-retention initiatives.
- Follow-on funding, senior FMCG hires or expansion beyond North India.
The counter-case
The case against this reading — not reported by the source.
Rs 27 crore may be insufficient to fund both manufacturing expansion and sustained D2C customer acquisition in a crowded, low-switching-cost home-care category. Building in-house manufacturing and R&D can improve control, but also adds fixed costs, execution risk and working-capital pressure before product-market fit across multiple categories is proven. Incumbents and well-funded digital brands can outspend Scrubsy on distribution, pricing and promotions.