On this page
Smytten opens 9th MINIS store in Hyderabad, targets 50 South India outlets by 2027
Smytten opened its 9th 'World of MINIS' trial-format store in Kukatpally, Hyderabad, stocking 400+ beauty and personal care brands. The company plans 50 outlets across South India by 2027 and 150+ nationally, with next launches in Chennai, Vizag, Hubballi and Bengaluru.
Store and format facts
From the report. Source details below
- 30 million consumers
- 2,800 brands
What it means for the format
Smytten is consolidating shelf access for emerging D2C BPC brands like The Derma Co and Pilgrim—an early partnership or distribution tie-up here could lock in regional reach before competing retailers replicate the format.
The source
Published
First seen