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Soyuzprod to take Russian vodka to 21 Indian states in six months, up from 13, as exports surge
Our read
Soyuzprod is likely to widen its footprint beyond 13 states, but volume will probably trail the 1.5 lakh case target until Tier 2 and Tier 3 distribution matures.
For operators
Expect Soyuzprod's 700 ml vodka at INR 999 to reach shelves in 21 states, up from 13, within six months, with 35% of covered cities in Tier 2 and Tier 3, so distributors and retailers there should plan range, pricing and allocation now.
Watch
Soyuzprod or ROSIND announcing state launches that take the count past 13 and toward 21
The report,
Russian vodka exports to India rose 240% in January-November 2025, according to India's Ministry of Commerce data. Soyuzprod now sells in 13 states through ROSIND and plans to reach 21 states over the next six months.
Reported figures
From the report. Source details below
| Soyuzprod cases sold since entry: | 25,000 |
|---|---|
| Soyuzprod vodka price per 700 ml bottle: | INR 999 |
Why it matters for the brand
Russian vodka exports to India rose 240% in Jan-Nov 2025, but Russia still holds only 3.9% of India's vodka imports, and Soyuzprod's 25,000 cases sold so far against a 1.5 lakh case target by FY27/FY28 make this a room-to-grow story that is still unproven at scale.
What to track next
- Cumulative case sales moving beyond the 25,000 reported so far, toward 1.5 lakh
- Russia's share of India's vodka imports rising above 3.9% in later trade data
- Russian vodka export growth to India holding near or above the 240% seen in Jan-Nov 2025
- Rival brands cutting prices or running offers near INR 999 for 700 ml