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Spotify slashes India Premium Standard to Rs 139, kills Lite tier
Our read
Spotify is collapsing its India tier ladder—killing Lite and repricing Standard 30% lower to Rs 139—signaling a shift from segmentation to volume-led ARPU defense in a price-sensitive market.
The report
Spotify has cut Premium Standard pricing in India to Rs 139 and Student to Rs 69, while discontinuing the Premium Lite tier. Existing Lite users will migrate to Standard at the same price; legacy Individual, Duo and Family plans remain for current subscribers.
Reported figures
From the report. Source details below
| legacy plans Rs 139-Rs | 229 |
|---|
Also in the report
- Rs 139/month Premium Standard (down from Rs 199)
- Rs 69/month Student (down from Rs 99)
- Rs 299 Premium Platinum unchanged
Why it matters for the brand
Spotify's India repricing tightens the squeeze on JioSaavn and Gaana while raising the entry bar for any premium music or bundled audio play, making sub-Rs 150 pricing the new competitive floor for partnership and M&A conversations.