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Steelbird bets Rs 500 cr on premium helmets, targets Rs 2,500 cr topline by 2032
Our read
Doubling capacity to 2.5 crore units while shifting mix toward Rs 3,000-15,000 Ignyte SKUs demands parallel investment in carbon fibre tooling, premium retail shelf space, and brand storytelling to justify the price ladder.
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The report,
Steelbird Hi-Tech targets premium helmets to contribute 20% of topline by 2032, up from under 5%, planning Rs 500 crore capex to double capacity to 2.5 crore units and hit Rs 2,500 crore revenue, with new Ignyte carbon fibre and ultralight launches.
Reported figures
From the report. Source details below
| carbon fibre helmet | Rs 15,000 |
|---|
Other figures
- Rs 869 crore FY revenue
- Ignyte from Rs 3,000
- 60,000 helmets/day
Why it matters for the brand
Steelbird's premiumisation pivot opens partnership and acquisition angles around carbon fibre tech, design IP, and premium two-wheeler accessory adjacencies as it races to a Rs 2,500 crore topline.