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Swiggy partners Zerodha Fund House to let delivery riders invest in mutual funds from ₹100
Our read
Embedding micro-investing into the rider app turns Swiggy's earner relationship into a stickier financial ecosystem, potentially lowering churn and recruitment costs in a hyper-competitive gig labor market.
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The report,
Swiggy partnered with Zerodha Fund House to let delivery partners invest in mutual funds starting at ₹100 via the rider app, with investments managed through Zerodha's WhatsApp channel, aimed at improving gig worker financial inclusion.
Why it matters to operators
The Zerodha-Swiggy tie-up sets a template for gig platforms partnering with fintechs on worker financial wellness—expect Zomato, Urban Company, and Uber India to scout similar AMC, lending, or insurance distribution deals.
The source
Published
Confirmed by IndianWeb2, The Hindu BusinessLine, NDTV Profit, Business Standard
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