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Earlier report,

Tata's ZOYA unveils 'Her Again' high jewellery collection inspired by Indian spices, with Anoushka Shankar as muse

Since then, : New: Eternal Ember Necklace crafted elements: 102

Our read

ZOYA is likely to use the Her Again collection to build prestige and bespoke demand through its existing 13 boutiques and 12 galleries, not to scale volume quickly.

For operators

With 2,112 craft hours in a single necklace, 'Her Again' is a clienteling and flagship-traffic showcase rather than a scalable range, so the practical lesson is to use the Anoushka Shankar and spice-story halo to lift footfall and conversion across ZOYA's 13 boutiques and 12 galleries.

Watch

Reports or announcements that Eternal Ember, Amber Bliss or other collection pieces have been sold or reserved

The report,

ZOYA's Eternal Ember necklace, one of the standout pieces in the collection unveiled on Tuesday, has 748 stones assembled over 2,112 hours. The Tata Group luxury atelier operates 13 flagship boutiques and 12 galleries.

ZOYA runs 13 flagship boutiques and 12 galleries in India and the US
  • ZOYA flagship boutiques13
  • ZOYA galleries across India and the United States12

What we verified

Checked against the other reports of this story.

Updates

Each later report on this story, newest first. Earlier entries are never edited; a correction is a new entry.

  1. Read the update at IMAGES Business of Fashion

    New: Eternal Ember Necklace crafted elements: 102

    • Eternal Ember Earrings rubellites total: 7 carats
    • Unbound Bangle rubellites: 6.4 carats

    Reported as “Tata's ZOYA launches Her Again high jewellery collection, led by a 748-stone necklace inspired by Indian spices”

On the record

Earlier Zoya reports on RetailIntel, newest first.

Reported figures

From the report. Source details below

Eternal Ember centre cabochon Mandarin garnet: 5.4-carat
Amber Bliss centre Madeira citrine: 38-carat
Amber Bliss necklace craftsmanship hours: more than 1,000
ZOYA founding year: 2009

The source

Source Read the source at The Hindu BusinessLine

Published

Confirmed by IMAGES Business of Fashion

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