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TVS drops Apache RTR 310 Top variant, reshuffles 2026 line-up with prices from Rs 2.3 lakh to Rs 2.97 lakh
Our read
TVS is more likely to keep prices steady and use the simpler Rs 2.3 lakh to Rs 2.97 lakh ladder to lift festive conversions than to cut prices.
For operators
Before the festive season, update price lists and training for the reshuffled Apache RTR 310 range: the Rs 2.57 lakh Top variant is gone, the Base now comes with or without a quickshifter from Rs 2.3 lakh, the Black Diamond Edition is Rs 2.49 lakh, and the Anniversary Edition at Rs 2.97 lakh is the upsell anchor.
Watch
TVS monthly sales releases showing whether Apache RTR 310 volumes rise or fall after the reshuffle
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The report
TVS Motor has split the Base variant into versions with and without a quickshifter, just ahead of the festive season. Prices are ex-showroom, Delhi. There are no mechanical changes to the motorcycle.
- Anniversary Edition price₹2.97 lakh
- Base variant price, Sepang Blue₹2.57 lakh
- Base variant price, Fiery Red₹2.52 lakh
- Black Diamond Edition price₹2.49 lakh
- Base variant price, Arsenal Black and Fury Yellow₹2.47 lakh
- Base without quickshifter price₹2.3 lakh
Reported figures
From the report. Source details below
| Base variant price, Arsenal Black and Fury Yellow: | Rs 2.47 lakh |
|---|---|
| Base variant price, Fiery Red: | Rs 2.52 lakh |
| Base variant price, Sepang Blue: | Rs 2.57 lakh |
| Black Diamond Edition price: | Rs 2.49 lakh |
| Earlier Top variant price: | Rs. 2.57 lakh |
| Sepang Blue premium over black and yellow: | Rs 10,000 |
What to track next
- Dealer reports of discounts, freebies or stock build-up on the RTR 310 during the festive season
- A new edition or colour announcement, or a price revision to the Rs 2.3 lakh to Rs 2.97 lakh range
- Pricing or variant moves by rival premium naked-bike makers in the same segment
- Signs that buyers favour the quickshifter-equipped Base over the one without
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- TVS is likely to hold the Rs 2.3 lakh entry price through the festive season and promote the lower starting figure in its advertising.
- Expect TVS to steer buyers toward the Black Diamond Edition (Rs 2.49 lakh) and the Anniversary Edition (Rs 2.97 lakh) as the showroom upsell, since the Top variant no longer fills that gap.
- Dealers may offer festive finance schemes, exchange benefits or accessory packages on the Apache RTR 310 rather than cut the ex-showroom price.
- Rival makers of premium naked bikes may answer with their own festive offers or variant trims aimed at buyers comparing against the Rs 2.3 lakh starting price.
- TVS may add another limited edition or colour option later in the model year, rather than a mechanical update, to keep the RTR 310 range fresh.