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UNIQLO India taps Kriti Sanon and Jasprit Bumrah for its Fleece winter campaign
Our read
UNIQLO India is likely to keep Fleece as its lead winter product, with the two-ambassador campaign extended through the season while rivals respond with their own winter pushes.
For operators
UNIQLO India is pairing Kriti Sanon and Jasprit Bumrah across print, digital, outdoor and in-store media for its Fleece winter push, so rival apparel retailers should expect tougher competition for winter-wear attention and shelf space.
Watch
Early sell-outs or restocks of specific fleece colours in stores or online
The report
UNIQLO's Fleece collection comes in seven colours, including natural, olive, navy and wine, and is built around the LifeWear philosophy. The campaign will launch across print, digital, outdoor and in-store media.
Reported figures
From the report. Source details below
- The campaign will launch across multiple media platforms, including print, digital, outdoor advertising
Why it matters for the brand
UNIQLO India is building winter-wear brand pull through celebrity ambassadors and its LifeWear positioning, which matters when benchmarking the brand's standing against other apparel players, though the campaign alone points to no deal activity.