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Virat Kohli tops 2026 Fortune-Interbrand celeb value list at ₹3,542 cr; SRK, Priyanka follow
Our read
Lock celebrity endorsement deals now with Kohli, SRK, or Priyanka tied to specific SKU launches and quarterly campaign windows, since their ₹3,542-₹2,507 cr brand values will compress media-buy efficiency for late movers.
The report
Fortune India-Interbrand's 2026 ranking of India's most valuable celebrities places Virat Kohli (₹3,542 cr) first, followed by Shah Rukh Khan, Priyanka Chopra, Dhoni and Ranveer Singh — key endorsement assets shaping Indian consumer brand strategies.
Reported figures
From the report. Source details below
- ₹3,017 crore
- ₹2,507 crore
- ₹2,141 crore
- ₹2,077 crore
Why it matters for the brand
Evaluate equity-linked partnerships or co-branded ventures with celebrity-owned labels like D'YAVOL X and Ed-a-Mamma before incumbents (Reliance, Hyundai, LVMH) lock exclusivity around the ₹3,000+ cr tier.
The source
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First seen