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Zostel logs 76% June booking jump in Shimla as urban Indians rush to hills
Our read
Surge staffing and inventory in Shimla, Srinagar, Tirthan and Gangtok properties for sub-72-hour bookers, and tailor merchandising to non-metro travellers who now drive two-thirds of footfall.
The report,
Zostel reports June mountain bookings up 76% YoY in Shimla and 95% in Srinagar/Tirthan/Gangtok, with 48% of travellers booking within 72 hours and non-metro travellers driving 67% of footfall.
Demand data
From the report. Source details below
| 67% non-metro footfall vs | 65% last year |
|---|
Also in the report
- 7-9% overall mountain booking growth
- 15-18% occupancy rise at Kasauli property
What it says about consumers
Hill-station hospitality assets and last-minute booking platforms catering to non-metro travellers are screening as attractive M&A or partnership targets given the 67% non-metro mix and accelerating tier-2 wallet share.