Part of Amazon
Amazon Now
Amazon Now is expanding fast, now in 120 cities with a target of 300 by end-2026, and daily orders are up 20% month on month (CNBC-TV18, 3 Oct). Stores handle 700-850 orders a day against the 1,700-1,800 needed to turn profitable, and Flipkart Minutes has 1,000+ dark stores (Financial Express, 3 Oct).
What it means Quick-commerce rivals face a better-funded Amazon pushing into smaller cities before it earns store-level profit.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Amazon Now reaches 120 cities, targets 300 by end-2026 as micro-fulfilment centres grow to about 800Reported: Watch:
- Reported: Amazon Now targets 300+ cities and runs close to 800 fulfilment centres, but still trails Flipkart Minutes, which UBS puts at 1,000+ dark stores against Amazon's 500-600.Reported: Watch:
- Reported: Amazon Now’s push toward 100 Indian cities by Diwali creates a rapid-delivery footprint, but improving orders per micro-fulfilment centre is now critical to closing the profitability gap with denser rivals.Reported: Amazon Now tops $1bn annualised sales, targets 100 Indian cities by Diwali. Amazon’s quick-commerce unit has expanded to more than 60 cities and towns, with a network of 750-plus micro-fulfilment and urban fulfilment centres.Watch:
Background
From 7 stories, the newest dated 9 Oct 2026. Summary written 10 Oct 2026.
Amazon Now is the quick-commerce service of Amazon India, described as the company's quick-delivery service. [1] source: ET Retail[2] source: ET Retail
Show 3 more paragraphs and 7 sources
Amazon India executive Amandeep Lohan said its delivery time is 10-15 minute. [3] source: Business Today Amazon is integrating Amazon Now into its Great Indian Festival for the first time. [4] source: The Hindu BusinessLine
Amazon Now has grown to 120 cities and is planned to reach 300 cities by the end of 2026. [1] source: ET Retail The Hindu BusinessLine put the cities served at about 120, with more than 800 micro-fulfilment centres, in October 2026. [4] source: The Hindu BusinessLine Business Standard reported in October 2026 that Amazon Now has reached $1 billion in annualised gross sales. [5] source: Business Standard Amazon is investing more than Rs 2,800 crore in its India operations network for the festive season. [1] source: ET Retail Amazon's Great Indian Festival began on 8 October 2026. [6] source: YourStory
In quick commerce, Flipkart Minutes offers 77,000-plus products and has nearly 1,200 micro-fulfilment centres. [4] source: The Hindu BusinessLine Myntra's M-Now offers 1.5 lakh styles in 12 cities. [4] source: The Hindu BusinessLine Datum Intelligence projects quick commerce at about 16 per cent of festive online sales, against 12 per cent last year. [7] source: Business Standard
Sources
Questions about Amazon Now
How many Amazon Now stores are there?
Amazon Now had more than 800 micro-fulfilment centres in October 2026, according to The Hindu BusinessLine, serving about 120 cities. [4] source: The Hindu BusinessLine
Who owns Amazon Now?
Amazon Now is the quick-commerce service of Amazon India, part of Amazon. It delivers in 10-15 minute and operates in 120 cities. [1] source: ET Retail[3] source: Business Today
What is Amazon Now's current strategy in India?
In October 2026 Amazon integrated Amazon Now into its Great Indian Festival for the first time. [4] source: The Hindu BusinessLine Amazon Now operates in 120 cities and is planned to reach 300 cities by the end of 2026. [1] source: ET Retail
Who are Amazon Now's main competitors?
Amazon Now competes with Flipkart Minutes and Myntra's M-Now. In October 2026 Amazon Now had more than 800 micro-fulfilment centres, while Flipkart Minutes had nearly 1,200. [4] source: The Hindu BusinessLine
Stories that mention Amazon Now
16 stories
Amazon Now is named in these stories but is not their subject.
- FSSAI readies tighter food-safety rules for quick-commerce platforms in India's $80 billion online market
- Amazon Great India Festival 2026 opens with 100% y-o-y growth in shopping volume, led by premium appliances
- Amazon, Flipkart open festive sales with a bang as premium shopping surges; Amazon opening-day orders double
- Amazon Retail India’s FY26 loss widens 194% to Rs 1,158 crore despite 49% sales growth
- Amazon opens first fulfilment and sort centres in Varanasi ahead of festive season
- Amazon brings generative-AI Alexa+ to India with Hinglish and shopping features
- Meesho orders rise 36% for Rakhi as Flipkart Minutes festive demand triples
- Amazon Seller Services turns PBIT-profitable as Amazon Now scales
- Quick commerce adds 900 dark stores in three months, crowding metro pin codes
- India's next e-commerce war has no single winner: Amazon, Flipkart, Meesho, Blinkit carve distinct lanes
- Vokka scales quick commerce to 240+ cities via Blinkit, Zepto, Instamart and Amazon Now
- Swiggy turns majority Indian-owned as domestic shareholding crosses 50%
- 70% of New Amazon Prime Members Come From Tier-2/3 Cities as India Membership Set to Double by 2026
- Amazon expands Amazon Now to 300+ cities, leans on Prime pricing to counter quick commerce
- Amazon, Flipkart dark-store blitz wipes $15B off Eternal and Swiggy
- Swiggy Instamart loses COO and CBO as quick commerce churn deepens