Omnichannel and quick commerce in India
HLL Lifecare launches HLL eStore to sell contraceptives, hospital supplies and wellness products online (16 Oct 2026). RetailIntel filed 1,745 stories on omnichannel and quick commerce in India in the 90 days to 17 Oct 2026 (553 in the last 30 days). The names most often at the centre of these stories were Unified Payments Interface (UPI) (279), NPCI (56) and Reserve Bank of India (48). Mumbai, Bengaluru and New Delhi were the most-cited cities.
What is the latest on omnichannel and quick commerce in India?
The most recent story, filed 16 Oct 2026: DTDC launches Udaan in Kashmir to link regional sellers to buyers across India and overseas. Before that: GoKwik: COD Is 90% of Undelivered Festive Order Value; Tier 3 Towns Account for 43% of Orders (16 Oct 2026) and Air fryer GMV jumps 103%, flat grills 94% in August as Redseer sees small appliances at Rs 2 lakh crore by FY30 (16 Oct 2026).
Who features most in omnichannel and quick commerce in India?
Counted by stories in the last 90 days where they are the main subject: Unified Payments Interface (UPI) (279 stories), NPCI (56 stories), Reserve Bank of India (48 stories), Flipkart (34 stories) and Apple (28 stories).
Which cities come up most in omnichannel and quick commerce in India?
Mumbai (261 stories), Bengaluru (179 stories) and New Delhi (116 stories), counted over the last 90 days.
Who reports on omnichannel and quick commerce in India?
59 publishers in the last 90 days; the most frequent were The Hindu BusinessLine (263 stories), Business Today (242 stories) and ET Small Business (183 stories). Every RetailIntel story links to the original report.
Most corroborated this month
- RBI Governor Malhotra: a small UPI fee won't significantly dent transaction volumes
- India's quick commerce market set for seven-fold growth to USD 90 billion by FY31, Google-Redseer report says
- Festive e-commerce sales hit Rs 24,000 crore in first two days, with mobiles leading at 38-40% of sales
- Razorpay teams up with OpenAI to let Indian brands run ChatGPT ads through Razorpay Engage
- GST Council may clear GST 2.0 reforms: no notices under Rs 10,000, 5% GST on e-commerce delivery of goods
- E-commerce orders rise 31% YoY in first week of Diwali sales; quick commerce up 85%, Unicommerce data shows
- GST Council to weigh five reform sets on Oct 8, including pan-India selling rights for small e-commerce sellers
- UPI volume dips 1.8% in September but stays above 24 billion transactions
- FSSAI readies tighter food-safety rules for quick-commerce platforms in India's $80 billion online market
- GST Council likely to lift prosecution threshold to ₹5 crore and ease e-commerce seller rules at October 8 meeting
Signals in Omnichannel and quick commerce in India
- HLL Lifecare launches HLL eStore to sell contraceptives, hospital supplies and wellness products online
- Swiggy launches multi-restaurant ordering across 720-plus cities, with up to five restaurants in one checkout
- UPI MDR starts 15 October: 0.4% on merchant payments above ₹2,000, capped at ₹300 for ₹75,000-plus transactions
- E-commerce orders rise 31% YoY in first week of Diwali sales; quick commerce up 85%, Unicommerce data shows
- Challenger D2C brands reach Rs 100 crore in 2-4 years, but Rs 500 crore needs a distribution shift, report says
- CAIT sees Rs 7 lakh crore festive sales despite 23-month inflation high; Tier-II-plus cities drive 60%+ of e-commerce orders
- Mafatlal Industries launches Mafatlal Home Fashion D2C platform with 400-plus products
- Proposed UPI MDR of 0.4% on merchant payments above Rs 2,000 expected 15 October, may slip to 1 January 2027
- FSSAI weighs ecommerce-specific food rules for quick commerce and cloud kitchens, begins dark store inspections
- FSSAI readies tighter food-safety rules for quick-commerce platforms in India's $80 billion online market
- aiqa enters D2C after six years of partner-only sales, names Anuj Arora CEO of its partner business
- West Bengal traders' body flags online-offline price gap after ₹24,000 crore festive ecommerce sales
- Festive retail media spend to reach INR 11,500 crore in 2026, up 27%, as quick-commerce ads jump 50%
- Festive e-commerce sales fall 7-10% in first four days as pricier smartphones and laptops weigh on demand
- IIT Bombay report urges limiting NPCI's proposed 0.4% UPI MDR to merchants with turnover above Rs 50 crore
- Festive e-commerce sales hit Rs 24,000 crore in first two days, with mobiles leading at 38-40% of sales
- Blinkit leads quick commerce on product availability at 94.4%; Flipkart Minutes second at 88.7%: Bernstein
- GST Council to weigh five reform sets on Oct 8, including pan-India selling rights for small e-commerce sellers
- CBIC confirms uniform 5% GST on cab and delivery platforms including Swiggy, Zomato, Ola and Uber
- 82% of advertisers not fully executing full-funnel strategies as purchase touchpoints rise to 21, WPP Media playbook finds
- Amazon Great Indian Festival 2026 lists OnePlus Nord 6 at Rs 42,999 as five phones are priced under Rs 50,000
- 80% of Indian advertisers plan higher video and social spend in 2027; retail media follows at 55%, MMA Global India survey finds
- GST Council likely to lift prosecution threshold to ₹5 crore and ease e-commerce seller rules at October 8 meeting
- Razorpay teams up with OpenAI to let Indian brands run ChatGPT ads through Razorpay Engage
- Snapchat-GWI study: 61% of Gen Z mainly use quick commerce for Diwali festive essentials
- GST Council may ease compliance for small retailers and e-commerce sellers
- Online festive sales seen up 25-29% to Rs 1.5-1.55 lakh crore, but growth comes from volumes, not deeper discounts
- GST Council recommends flat 5% GST without credit on e-commerce delivery, plus e-way bill rationalisation
- GST Council takes no call on UPI MDR; deferment not its decision to make, says Sitharaman
- Google and YouTube influence 54% of unplanned festive purchases in India, finds Google-commissioned Ipsos study
- GST Council's October 8 meeting likely to ease registration for small e-commerce sellers, with GST rates expected to stay unchanged
- GST Council may consider 18% GST on UPI merchant fees above ₹2,000
- Jawa Yezdi lists 42 FJ, 42 Bobber and 42 OG on Amazon and Flipkart ahead of the 2026 festive season
- River Mobility partners Flipkart to sell Indie electric scooter online, starting with Big Billion Days
- India's quick commerce market set for seven-fold growth to USD 90 billion by FY31, Google-Redseer report says
- Amazon Ads launches Interactive Video and Pause Ads on Prime Video India, with Add to Cart, ahead of festive season
- Sangeetha.com pushes its 30-minute smartphone delivery promise in four festive films made with tgthr.
- Festive hiring up 7% to 1.27 lakh postings as quick commerce leads at 18%, while September white-collar jobs fall 11%
- Amazon, Flipkart festive sales open with iPhone Air at Rs 1,19,900 and iPhone 17 from Rs 79,999
- AI agents finish 80% of shopping tasks on Indian ecommerce sites, yet average readiness is only 43/100: FTA Global
- GST Council may clear GST 2.0 reforms: no notices under Rs 10,000, 5% GST on e-commerce delivery of goods
- LocalCircles: UPI value could fall 10%, volumes 4% once 0.4% MDR hits payments above ₹2,000 on October 15
- UPI volumes hit 145 billion in H1 FY27, up 27%, as 0.4% merchant MDR takes effect October 15
- Indian Bank develops UPI fee safeguards, weighs partial merchant waivers
- TRAI mandates top placement for budget packs on telco recharge screens
- Sokora by Yes Madam expands D2C and marketplace distribution
- Razorpay enables Apple Pay for online and supported in-store payments in India
- SBI plans 0.4% UPI merchant fee above ₹2,000 from October 15, 2027
- UPI volume dips 1.8% in September but stays above 24 billion transactions
- WhatsApp Business adds India service-message charges from October 1
- Specified UPI merchant payments above ₹2,000 to attract 0.4% MDR from October 15
- AIMRA, AICPDF cancel October 2 ‘No UPI Day’ protest after meeting Sitharaman
- Trader groups withdraw 'No UPI Day' call after meeting Sitharaman
- Axis Bank reportedly adds Apple Pay for credit card customers in India
- Apple Pay launches in India, starting with Axis Bank credit cards
- Apple Pay launches in India with Axis Bank credit cards; UPI and RuPay excluded
- Flipkart adds 14 million cubic feet of warehouse space ahead of festive season
- Shoppers Stop credits personalisation and tech for 15 quarters of rising transaction value
- Quick-commerce shelf crunch pushes D2C food brands deeper into offline retail
- Cleartrip to launch holiday packages on Flipkart, fixed departures from October 1