§ Competitor Watch

What your rivals did, side by side.

Stores, deals, leadership, results and launches, counted from cited reports.

Scoreboard ExampleLast 30 days, to 17 Oct

Blinkit's reports fell most: 6, down from 13 in the 30 days before. Zepto: 3 launch reports, up from 1, as big a rise as any here.

Filed under ZeptoLaunchesIndian RetailerZepto and ITC launch limited-edition Diwali matchbox collectible, Zepto's first brand-exclusive

Each figure counts reports; the small +/− is the change against the 30 days before. Swipe for every move.

Reports per brand and move, last 30 days. The signed figure is the change in reports against the 30 days before.
BrandAllLaunchesResultsPeopleStrategyRegulationDealsStoresOther
Blinkit6−71+131+11−30−300−10−2
Zepto7−33+21−11+110−21−20−10
Instamart8−42+20−500−42+1004+2

This example shows three quick-commerce rivals over 30 days. Pick your own brands below: Free compares up to 5 over the last 7 days, Pro looks back 30 or 90.

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Free: 5 brands, last 7 days. Pro: 25 brands, 90 days and CSV. See Pro

Pick your brands

Often in the same reports as these (90 days):

What each did

Blinkit

  1. ResultsET RetailBlinkit's share of active iOS users rose to 46% from 41% in March, CLSA said in an October note
  2. PeopleBW Marketing WorldBlinkit appoints Suvigya Awasthi as Marketing Director for Bistro
  3. ResultsEntrackrBlinkit leads quick commerce on product availability at 94.4%; Flipkart Minutes second at 88.7%: Bernstein
  4. ResultsStoryboard18Elara's September note: AI shopping agents risk Blinkit ad profits; 15% ad fall would cut Eternal FY29E EBITDA ~5%
  5. LaunchesBusiness TodayBlinkit backs Fat Dogs of Delhi poll winner with free dog treats
  6. StrategyNDTV ProfitBlinkit reportedly adds iPhone 18 Pro delivery in 10 cities

Zepto

  1. LaunchesIndian RetailerZepto and ITC launch limited-edition Diwali matchbox collectible, Zepto's first brand-exclusive
  2. LaunchesMediaBriefZepto's Pawrush Elavia on 25 September: Google and Meta scale can still deliver repetitive reach
  3. ResultsET BrandEquityZepto rides the Hallyu wave: ramen searches top 4.6 lakh as India's K-beauty market eyes $1.5 bn by 2030
  4. StrategyBW Marketing WorldZepto's ad revenue surges 151% to Rs 1,636 crore in FY26 as IPO nears, per updated DRHP
  5. DealsMintZepto paused IPO in August as Indian listing valuations fell
  6. PeopleCNBC-TV18Zepto co-founders top M3M Hurun’s youngest rich listers ranking
  7. LaunchesBusiness TodayZepto lists Nothing Phone 4a Pro at ₹40,889, ₹9,110 below Flipkart price

Instamart

  1. LaunchesMediaBriefInstamart, Lifelong launch 500 ml Tea Pot via Dolly Chaiwala's 'Dolly's Saloon' pop-up in Gurugram
  2. OtherNDTV ProfitSwiggy Instamart faces food safety complaints over Noice products, from flies in atta to a mouldy cake
  3. LaunchesBusiness TodayInstamart brings back Quick India Movement festive sale: up to 90% off, iPhone 17 Pro 256GB at ₹1,19,999
  4. OtherET RetailInstamart's NOICE targets 500+ SKUs and plans to double its 75 food entrepreneur partners
  5. RegulationET Small BusinessTelangana suspends four dark-store licences linked to Swiggy Instamart, Flipkart and Zepto
  6. OtherMintInstamart pilots Nectr fresh-produce label in Bengaluru to lift retention and margins
  7. OtherET Small BusinessSwiggy Instamart expands Yulu and Yuma EV network around dark stores
  8. RegulationNDTV ProfitMumbai FDA suspends licences of Swiggy Instamart unit, Amazon warehouse operator

How we count

Each count is a RetailIntel signal in which the brand is the main subject, dated by its report and filed from a named source. Old stories that resurface are left out. A count is what we hold a cited report for, not everything a brand did.