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Razorpay enables Apple Pay for online and supported in-store payments in India
Our read
Razorpay's rollout is likely to drive selective checkout optimisation before materially reshaping merchants' payment mix.
For operators
Test Apple Pay through Razorpay for eligible online and supported in-store shoppers, measuring checkout completion and authentication success before expanding deployment.
Watch
Additional merchants announcing Apple Pay availability through Razorpay
Ask next
The report,
Razorpay enabled Apple Pay in India following implementation of the RBI’s alternative authentication framework in April 2026. Eligible shoppers can authenticate online and supported in-store payments on-device, with Zepto, ixigo, IndiGo, Tata 1mg and JioMart among businesses offering the option.
- September 2025RBI authentication framework introduced
- April 2026RBI authentication framework effective
Channel facts
From the report. Source details below
| RBI authentication framework introduced: | September 2025 |
|---|
What it means for online and offline
Use Razorpay’s rollout to benchmark potential payments partners on wallet coverage, supported in-store reach and integration economics.
Signals to track
- Participating merchants reporting checkout-completion or authentication-success comparisons
- Announcements of additional supported in-store checkout locations
- Merchant-reported Apple Pay share of completed payments
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Razorpay is likely to use Apple Pay availability as an omnichannel selling point when seeking additional merchant integrations.
- Zepto and Tata 1mg may give Apple Pay greater prominence for eligible shoppers if early checkout results show improved completion.
- ixigo and IndiGo are likely to compare authentication success and checkout completion with existing payment options before expanding promotion.
- JioMart may extend availability across additional supported checkout points, while retaining other payment options for shoppers outside the eligible base.
The counter-case
The case against this reading — not reported by the source.
Gateway support does not establish broad Apple Pay availability in India. If eligibility is limited to particular issuers, foreign-issued cards or selected terminals, the addressable checkout base could be narrow. Even a genuine rollout may simply shift existing payment volume rather than improve conversion or merchant economics; online availability alone does not demonstrate meaningful omnichannel integration.