Bluorng
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Footprint: where Bluorng opened
2 store openings in 2 cities on record since May 2026.
- Delhi1 opening
- Noida1 opening
- DLF Mall of India, Noidamall
- Ambience Mall, Delhimall
Background
From 3 stories, the newest dated 8 Oct 2026. Summary written 8 Oct 2026.
Bluorng is a design-led streetwear brand founded in 2020. [1] source: India Retailing
Show 3 more paragraphs and 3 sources
IMAGES Business of Fashion describes it as an Indian premium streetwear brand with a flagship in Gurugram. [2] source: IMAGES Business of Fashion The brand sells through its own stores in malls across the Delhi NCR region. [2] source: IMAGES Business of Fashion
In July 2026, Bluorng opened a 1,000 sq. ft. store at DLF Mall of India in Noida, expanding its Delhi NCR retail footprint. [2] source: IMAGES Business of Fashion The Noida store was described as its second major outpost after the Gurugram flagship. [3] source: IMAGES Business of Fashion The store extends the sculptural, minimalist retail design concept first used at the Gurugram flagship. [2] source: IMAGES Business of Fashion
In October 2026, India Retailing reported a new Bluorng store at Ambience Mall, Vasant Kunj in Delhi. [1] source: India Retailing As of 8 October 2026, the store carries the brand's latest collections, including a relaunched denim range. [1] source: India Retailing
Sources
Questions about Bluorng
What are Bluorng's expansion plans?
Bluorng is expanding its Delhi NCR retail presence. It opened a 1,000 sq. ft. store at DLF Mall of India in Noida in July 2026 and a store at Ambience Mall, Vasant Kunj in Delhi in October 2026, adding to its Gurugram flagship. [1] source: India Retailing[2] source: IMAGES Business of Fashion[3] source: IMAGES Business of Fashion
Where and when is Bluorng opening new stores?
Bluorng opened its 1,000 sq. ft. store at DLF Mall of India in Noida in July 2026. It then opened a store at Ambience Mall, Vasant Kunj in Delhi, reported on 8 October 2026. [1] source: India Retailing[2] source: IMAGES Business of Fashion[3] source: IMAGES Business of Fashion
What is Bluorng's current strategy in India?
Bluorng opened a 1,000 sq. ft. store in Noida in July 2026 that extends its Gurugram flagship design concept. In October 2026 it opened a store at Ambience Mall, Vasant Kunj in Delhi carrying a relaunched denim range. [1] source: India Retailing[2] source: IMAGES Business of Fashion